Neon made a name for itself by offering high-end content across platforms in an international market. It had successful phone and web-based apps but struggled to fully permeate the streaming market without the ability to cast content to the TV. Neon enlisted Loft to close the gap and create a set top box and remote so that Neon could work as seamlessly in the house as it does on the go.
Neon wanted a beautiful and engaging experience across their platforms with bold and colorful branding. Loft was asked to develop the hardware strategy for the brand. Loft celebrated the brand's playfulness and created a remote and set top box with a unique look and feel while still fitting seamlessly with the user’s home. The remote is the central part of the system, which can be paired with a HDMI stick or set-top configuration.
Along with the product, Loft supported the launch of the brand with an out of box experience setting Neon apart in its celebrated treatment of the product and simple, pictorial quick start guide. The sleeve that encased the inner box was printed in each of Neon’s brand colors allowing a stack up of the products on the shelf to double as a point of purchase display.