Quitbit is a smart lighter with connected app to help users reduce their smoking habit. The interface makes it as simple as a regular lighter, while keeping you on track and in control of your smoking habits.
Loft developed a feature-rich product that encompasses many unique user needs. Features like Smart Tracking, Lost Mode, and Seamless Sync were created to make sure Quitbit isn’t just another lighter you lose on a night out. Loft added to the Quitbit brand experience with a clean out-of-box experience, which included on-boarding guidance, app installation and a short introduction of the Quitbit system.
"Not only can you see how many cigarettes you've smoked, you can also track the money you've saved and the years of your life you got back based on cigarettes you might have smoked without the lighter."
- Tom's Guide
The full experience for the Quitbit app includes a central dashboard and device control and social interactions with integrated social networks, based on communal interactions helping each other monitor and control consumption.
The connected system was successfully launched and adopted by the smoking cessation community across the US.