We’re a fun, mischievous group of seasoned professionals who span many disciplines
In her research and design work, Saloni believes that products aren't discarded because they have no value; rather, they're replaced because they fail to keep up with people and their needs. This realization has led her to focus on developing products and experiences that evolve with the user while remaining empathetic to how they can improve lives.As an industrial designer, Saloni is passionate about bringing together design, engineering, and business to tackle some of the most pressing challenges around us. She has worked in a variety of fields, including social innovation, healthcare, sustainable product development, and consumer products.
Prior to Loft, Saloni got her master’s degree at MIT where she saw how the design process can be a key component to bring state-of-the-art solutions can to life. Her work at MIT ranged from conducting user research in zero gravity to make space more inclusive at the Media Lab, developing accessible pregnancy tests for people with vision impairments, and measuring the body's hydration levels at the Gray lab, IMES.
Meet Sherry: a trusted strategist and process pro driving high-value innovation. With years of leading cross-functional teams and commitment to design principles, she's your secret weapon to business growth. Genuine and principled, she crafts impactful experiences, unveiling fresh business models and new value propositions informed by her broad corporate, consulting, and venture settings background. Her superpower lies in maintaining a panoramic perspective, recognizing new avenues for growth, and creating actionable roadmaps enabling our clients' market success.
Sherry fuels her Wisconsin adventures with family and friends, exploring lakes, tapping maple trees in spring, and enjoying every moment of Madison's summer.
And Sherry's next-level inspiration? Her unwavering belief that design will change the world for the better.
Deanna is focused on positive and impactful experiences for humans along their unique journeys. A visual designer by trade Deanna successfully has led teams through unique service design challenges and is passionate about making inclusion and accessibility an integral part of UX strategy.
Prior to joining Loft, she drove research and design strategy to help product teams scale their platforms at global fortune 100 tech companies and startups.
Deanna led a UX and Research team at Virgin Pulse where she drove the design strategy and helped the product team scale their platform to encompass condition management and employee benefit engagement. She also worked on the Amazon Kindle team combining hardware and UX and helped launch products at Audible and Microsoft.
A champion for inclusion and the arts, Deanna is a writer, dog parent, enjoys encaustic painting and all things mid-century modern.
Deanna’s next level inspiration … is how inclusive design of digital and physical products and services can be the great equalizer.
Chad is a technical juggernaut with experience in mechanical design, electrical design & embedded software. He loves building prototypes that bring all these elements together.
Prior to joining Loft, Chad worked as a R&D Mechanical Engineer for 16 years at Johnson Control. There he led the design and deployment of among others IoT Connected Fire Platform — a first of its kind solution in the fire protection domain.
If Chad does not fire up his commercial grade laser cutter in his garage, he enjoys working on home improvement projects, and crafting, hiking, and exploring with his three young children.
Chad’s next level skill … envisioning how the many facets of a complex system need to work together, then making it happen.
Clotilde’s favorite creative pursuits are building a solid project plan and coordinating the team to deliver beyond a client’s expectations. Specializing in Mechanical Engineering, Data Science and UX strategy, she approaches product design with a focus on technology, user centricity and business opportunities.
Before Loft, Clotilde spent 12 years working for Philips in the Netherlands. Prior to that she was at Accenture Interactive and Agusta Aerospace Corporation.
From data analytics to Agile mobile development, she offers a wide area of expertise as an architect of digital transformation.
If she is not traveling the world, you might find her in her garden outside of Raleigh, NC, or baking with her two children.
Clotilde’s next level skill is designing personalized experiences combining physical and digital features.
Dan is interested in creating beautiful products with compelling stories, and focusing on the small stuff. Dan is a multi-faceted creative with expertise in product design, branding, and product visualizations.
Prior to joining Loft, Dan helped create products for a range of industries.
In his free time, Dan is constantly exploring new creative pursuits. Right now, he’s hard at work launching a platform to create a collection of 10,000 generative NFTs.
Dan’s next level experience … leveraging innovative technology platforms to create better experiences.
TJ loves to learn about the smallest behaviors that make up our interactions with products in our day-to-day experiences. He strives to have his designs act as an extension of ourselves to seamlessly improve our lives.
Prior to joining Loft, TJ has spent 5 years at Noco creating innovative charging solutions for various markets. As a consultant he has helped bring products and brands to life in the pet, recreational outdoor gear, industrial automotive accessory markets, and much more.
In his free time TJ is drawing, rock climbing, and exploring Rhode Island—one brewery at a time.
TJ’s next level inspiration … at-home manufacturing through 3D printing!
Austrian-born Gregor is in his element while dissecting most complex business & technology challenges and creating their next level business outcomes.
Prior to starting Loft, Gregor led a Strategy & Design team at Accenture Interactive where he helped launch new multi-billion dollar businesses for global fortune 500 companies. He also led creative teams at Rollerblade, InMusic & Cross.
Outside of business hours he teaches Service Design & UX at RISD, and hosts a weekly think tank with global business & political leaders around the world.
He has worked in the US, Europe & Asia over the past 30 years has earned numerous design awards as well as holds well over 100 patents for product innovations around the globe.
A natural motivator, leader, collaborator, and innovator, the only thing that takes Gregor’s eyes off of design for long is his love for winter sports, kitesurfing and DJing in local clubs.
Many have tried to keep up with Gregor, few have succeeded.
Next level inspiration … Japanese wood craft and joinery, minimalist forms that are functional and proportioned.
Jon thrives on designing products people love. He pays close attention to the smallest details and has a passion for sustainable products and innovative ways to help mitigate climate change.
Prior to Loft Design, Jon spent 5 years in the US and Europe designing at P&G for the Braun and Gillette brands. He was instrumental in developing products aiming to disrupt the shave care industry, leveraged large scaled 3D printing manufacturing, and designed Gillette’s first sustainable, recycled plastic razor.
At Loft Design, Jon is the bedrock of the design studio cultivating collaboration and inspiring confidence … and sometimes brings in muffins … which also inspire. We don’t question his methods.
Jon’s next level experience … using 3D printing for next level sustainability.
Growing up, Maggie dreamt of becoming either an industrial designer or a weather person. Lucky for us, she chose design. A visual artist and industrial designer by trade, she is devoted to creative problem solving. She enjoys working with the team to find little problems hidden underneath bigger ones.
Before joining Loft, Maggie worked on Under Armour’s Innovation Team where she collaborated closely with athletes and makers to observe, research and experiment, rethinking the approach to designing apparel.
Maggie’s next level experience … using research insights and technology explorations to redefine apparel and accessories systems.
Mandy is passionate about education and accessibility, and she enjoys applying that passion to creating belonging in the digital space and working on journeys that promote user agency.
Prior to joining Loft, Mandy led interior design initiatives at COJE where she built out high-end hospitality experiences from concept-install, utilizing storytelling, visual communication, and creative problem solving skills along the way. An interior and UX designer by trade, she approaches UX design with an artist mindset — always iterating and improving with each approach.
You can identify Mandy by the amount of coffee mugs piled on her desk, the fact that she doesn’t stop making jokes, and her passion for empowering others. She is most likely to respond in slack with: 📈
Mandy’s next level idea … perfection is paralyzing. Lower the bar for entry and make it better from there.
Our values are our north star. They guide us towards an authentic and actionable mission to do our best thinking and work.
Eye towards the future
We believe good design integrates aesthetics with a responsibility to people and our planet.
Our best perk is our team
We challenge and inspire one another and we have fun while we do.
Respect every voice
True innovation reflects the diversity of the world around us.
We work alongside our clients to imagine what could be and make it a reality.
Curiosity may have killed the cat, but for us, it’s our superpower.