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Our Work
Expertise

Strategy & Research

Product Design

Technology Development

About Us
Insights
Growth Edge
Let's Connect
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Insights

Exploring the intersection of design, technology, and creativity

Visual Brand Language for Health & Science

Join us for an engaging panel discussion on how to develop a cohesive Visual Brand Language (VBL) to shape a brand's identity.

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Our Culture

We're a curious bunch always looking for new ways to solve complex challenges. When we're not breaking down problems for clients, we're thinking about how things like new technology, design frameworks, or cultural paradigms impact the work we do.

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Event Recap
In the Press
In Conversation
Thoughts
Webinar
A row of skateboard decks mounted high on a white wall inside Loft's studio space. Each deck has a unique graphic design, ranging from abstract patterns to playful illustrations, typography, and cultural motifs.

Thought Leadership

the

podcast

Deck by Deck: 12 Years of Loft Skateboards

In the Press

the

podcast

Toy Design Innovation in the Age of Screens & Grown-Up Fandom

Panel Discussion

the

podcast

Future of Play: Innovating Toys for a New Generation
Loft Design's Restaurat Association Show Recap

Thought Leadership

the

podcast

National Restaurant Association Show 2025 Recap
Panelist images: Jose, Carly, and Gregor

Panel Discussion

the

podcast

Design & Business
Headshot of Carly Price

In Conversation with

the

podcast

Carly Price

Impact through Design & Business
Core 77 x Loft announcement

In the Press

the

podcast

Loft wins two Core 77 2025 awards

In Conversation with

the

podcast

José Manuel Dos Santos

Curators of Meaning: Design in the Age of AI

Panel Discussion

the

podcast

Designing Intuitive Lab Ecosystems

In Conversation with

the

podcast

Madison Maxey

Scaling E-Textiles: Automotive Interiors, Medical Applications and More

Event Recap

the

podcast

HealthTech Panel Discussion & Mixer

In the Press

the

podcast

Loft wins a 2025 Green Good Design Award

Panel Discussion

the

podcast

Design & Entrepreneurship

Thought Leadership

the

podcast

AI and the Future: Insights from SXSW 2025

In Conversation with

the

podcast

Audrey Barnes

Design Resilience and Lifelong Learning

Panel Discussion

the

podcast

AI & Design

In Conversation with

the

podcast

Despina Papadopoulos

Humanizing Technology with Design

Panel Discussion

the

podcast

State of Design 2025

Event Recap

the

podcast

Technology Trends in 2025: CES Recap

In Conversation with

the

podcast

Scott Gant

Engaging with potential OEMs & factories to bring your product to life

In the Press

the

podcast

Loft wins 4 Good Design 2024 Awards

Panel Discussion

the

podcast

Transition Your Product Supply Chain

Thought Leadership

the

podcast

Gregor Mittersinker

Stay Ahead of Tariffs: How to Rapidly Redesign Your Supply Chain

Thought Leadership

the

podcast

End of Year Design Recap
A poster with Loft brand elements and some products from the gift guide with the title ‘2024 Holiday Gift guide’ at the center of the page

Thought Leadership

the

podcast

2024 Holiday Gift Guide
Healthtech Mixer written on a blue background

Event Recap

the

podcast

HealthTech Panel Discussion & Mixer

In the Press

the

podcast

Loft’s AI Design Process featured in MIT Sloan Article
Headshot photos of panelists on a Loft.Design branded background

Panel Discussion

the

podcast

How to launch AI solutions for Life Sciences
A poster with Loft brand elements and some products from Fast Co 2024 award winners with the title ‘Fast COmpany Innovation Festival Recap’ at the center of the page

Event Recap

the

podcast

Technology Trends in 2024 - Fast Company Recap

In the Press

the

podcast

Loft Design wins a Design Value Award
Headshot photos of panelists on a Loft.Design branded background

Panel Discussion

the

podcast

The Future of Design Education and Academia

In the Press

the

podcast

Loft Design recognized by two IDEA awards
Headshot photos of Sherry Eckholm, Mark Guarraia, Gregor Mittersinker on a DMI branded light dark red background.

In the Press

the

podcast

The Transformative Power of Human-Centered Ecosystems
Headshot photos of Fabian Geyrhalter, Jeff Berman, Adam Mefford on a Loft.Design branded light blue background.

Panel Discussion

the

podcast

Designing Brands that Succeed

In Conversation with

the

podcast

Robert Quintero

Creating Value with Physical and Digital Ecosystems
Illustration of white automated robotic equipment used in a laboratory on a light blue background.

Thought Leadership

the

podcast

Future Trends in Laboratory Medicine
Green good design award logo in front of an image of the A3 Global LVc-40

In the Press

the

podcast

Loft Design wins a Green Good Design Award
Tina Manoharan’s headshot set on a Loft branded background

In Conversation with

the

podcast

Tina Manoharan

Leveraging the right AI for Healthtech
A poster with Loft brand elements and the panelists for the webinar

Panel Discussion

the

podcast

Creating Award-Winning UX for Lab Science
Core 77 awards logo in front of an image of Redshift Aurora

In the Press

the

podcast

Loft Design is Recognized by two Core 77 awards
An electric car is charging at an electric vehicle station on the side of a road, with mountains in the background and sunset lighting.

Thought Leadership

the

podcast

Forging the Future of Mobility
A poster with Loft brand elements and the panelists for the AI webinar

Panel Discussion

the

podcast

Transforming the Creative Process with AI
A poster with Loft brand elements and the panelists for the Mobility webinar

Panel Discussion

the

podcast

Forging the Future of Mobility
An AI generated image of a chair with an IDSA Deep Dive tag overlayed on the image

In Conversation with

the

podcast

Maggie Snoke & Saloni Bedi: Designing with GenAI
A poster with Loft logo, and Design Wisconsin Logo along with some Loft brand elements

Event Recap

the

podcast

Loft Design @ Design Wisconsin
DAAP logo overlayed on a student project display

Event Recap

the

podcast

Loft Design @ The University of Cincinnati
A poster with Loft brand elements and the panelists for the Ecosystems webinar

Panel Discussion

the

podcast

Transforming Human-Centered Ecosystems
A poster with Loft logo, Rhode Island Commerce Logo, RI Bio logo

Panel Discussion

the

podcast

The Future of HealthTech and Life Science with AI
A picture of John Werner on the stage with the conference title ‘Forging the Future of Business with AI’ on the screen in the background

Event Recap

the

podcast

The Future of Business with AI @ MIT
A poster with Loft brand elements and the panelists for the HealthTech webinar

Panel Discussion

the

podcast

Shaping HealthTech Futures with Design
A poster with Loft brand elements and some products from SXSW 2024 with the title ‘SXSW 2024 recap’ at the center of the page

Event Recap

the

podcast

SXSW AI & Technology Trends 2024
A poster with Loft brand elements and invitation details for Loft’s HealthTech mixer happening in Boston

Event Recap

the

podcast

HealthTech & Human Factors @ Loft Boston
Alisan Atvur’s headshot set on a Loft branded background

In Conversation with

the

podcast

Alisan Atvur

Redefining Treatment Experiences with Design
Information about the Raleigh HealthTech and UX Mixer on a Loft-branded background

Event Recap

the

podcast

HealthTech & HF Mixer @ Loft Raleigh
Mio Suzuki’s headshot set on a Loft branded background

In Conversation with

the

podcast

Mio Suzuki

Leveraging AI for the Future of Mobility at Trek
Information about the design systems panel on a Loft-branded background

Panel Discussion

the

podcast

Build User-Centered Design Systems to Maximize Impact
AI-generated bicycle

Thought Leadership

the

podcast

How to Leverage AI Creative Tools
A poster with Loft brand elements and the panelists for the AI webinar

Panel Discussion

the

podcast

AI for Creative Leaders
A poster with Loft brand elements and some products from CES 2024 with the title ‘CES 2024 recap’ at the center of the page

Event Recap

the

podcast

Technology Trends in 2024: CES Recap
Photo of people in a conference room looking at a presentation

Event Recap

the

podcast

UX & ID Portfolio Review @ Loft Boston
Flatlay rendering of prototypes for a medical product

Thought Leadership

the

podcast

Six Strategies to Accelerate HealthTech Design
Susan Burnley’s headshot set on a Loft branded background

In Conversation with

the

podcast

Susan Burnley

Next-Generation Intravascular Imaging
Photo of a designer wearing a VR headset.

Thought Leadership

the

podcast

Navigating the Future of Design
Good design awards logo in front of an image of the Williams: Allegro + Legato IV Digital Pianos

In the Press

the

podcast

Loft Design is recognized with 9 Good Design Awards
Helen Armstrong’s headshot set on a Loft branded background

In Conversation with

the

podcast

Helen Armstrong

Next Level Design, AI and Data
Photo of people enjoying the Loft + IDSA health-tech mixer

Event Recap

the

podcast

HealthTech & HF Mixer @ Loft Boston
Loft branded graphic showcasing the Loft and AI Uncovered Logos

In Conversation with

the

AI Uncovered

podcast

Gregor Mittersinker: The Impact of Generative AI on UX and Design
IDSA Innovation Magazine’s logo in front of an image of the Sensory Percussion system

In the Press

the

podcast

Loft Design is recognized in IDSA Yearbook of Excellence
Pip Tompkin’s headshot set on a Loft branded background

In Conversation with

the

podcast

Pip Tompkin

Insights from a Global Design Leader and Entrepreneur
Fast Company logo in front of an image of the Sensory Percussion system

In the Press

the

podcast

Loft Design Recognized in Fast Company’s Innovation by Design Awards
Isometric rendering of industrial products that share a common visual brand language

Thought Leadership

the

podcast

The Right Product Brand Language for Growth
Snapshot of the Supernatural UI; a Triangle and a bunch of orbs floating over a picturesque lake.

Thought Leadership

the

podcast

Harnesses VR to Foster Community and Inclusion
Sherry Eckolm's headshot set on a Loft branded background

In Conversation with

the

podcast

Sherry Eckholm

User-Centered Design for Growth
Digital illustration of a spinning flywheel in a bowl used as a metaphor to show compounded data

Thought Leadership

the

podcast

Leveraging Your Data Flywheel to Find Product-Market Fit
Matt Smith’s headshot set on a Loft branded background

In Conversation with

the

podcast

Matt Smith

Cracking The Code To Product-Market Fit
Loft logo and Magnopus logo on top of loft branded background

In Conversation with

the

podcast

Teilo Berquier

Building Impactful Ecosystems
Participant holding a paper with iterative sketches of cubes of varying sizes

Event Recap

the

podcast

NEIA and Design Museum Everywhere Redefine the Museum Experience
A woman wearing a VR headset in her living room with a projection of a digital experience displayed around her

Thought Leadership

the

podcast

Introducing VR into your Digital Ecosystem
Illustration of design elements around a branded product to showcase visual brand strategy.

Thought Leadership

the

podcast

Visual Brand Language Strategy for Growth
Bob Wopperer’s headshot set on a Loft branded background

In Conversation with

the

podcast

Bob Wopperer

The Right Branding for Life Science
A designer presenting to a group of people at the UX meetup

Event Recap

the

podcast

Pawsitively Creative UX Meetup
Photo of designers collaborating on how to design generative AI for humans

Thought Leadership

the

podcast

Designing the Right Generative AI for Humans
Craig Vachon’s headshot set on a Loft branded background

In Conversation with

the

podcast

Craig Vachon

The Power of Natural Language Generation
Three Loft team members smiling while at the food bank

Event Recap

the

podcast

Serving Our Community One Potato at a Time
Loft branded chat bubbles on top of Philips logo

In Conversation with

the

podcast

Vanja Hommes

Navigating Product Innovation in Regulated Industries
Isometric illustration of people designing products in a highly regulated industry.

Thought Leadership

the

podcast

Designing for Regulated Industries
Partial view of people working on computers.

Event Recap

the

podcast

Investing in Future Innovation Leaders with NEIA
Illustration of interconnected products and devices to showcase the idea of ecosystem design.

Thought Leadership

the

podcast

How Ecosystem Design help Projects Thrive
Clotilde Grimault’s headshot set on a Loft branded background

In Conversation with

the

podcast

Clotilde Grimault

Designing Digital Worlds: Vision for Ecosystem Integration
Good Design’s logo on a red background

In the Press

the

podcast

Loft Design wins 5 Good Design Awards
Illustration of designers collaborating on service design

Thought Leadership

the

podcast

Service Design: The Secret Ingredient to Organizational Success
Rudolf Greger’s headshot set on a Loft branded background

In Conversation with

the

podcast

Rudolf Greger

Service Design to Build a Better Business Model
Gregor Mittersinker’s headshot set on a Loft branded background

In Conversation with

the

podcast

Gregor Mittersinker

The Current State of Design
Loft leadership and team members discussing in a room during a strategy meeting

Event Recap

the

podcast

A Team That Plays Together, Stays Together!
Photo-realistic rendering of a group of designers collaborating on a next level design strategy on a table.

Thought Leadership

the

podcast

Next Level Design Strategy
Abstract image of data-enhanced design thinking.

Thought Leadership

the

podcast

Data-Enhanced Design Thinking
Clotilde Grimault’s headshot set on a Loft branded background

In Conversation with

the

podcast

Clotilde Grimault

Female Leadership & Innovation
Loft’s logo placed in front of an out of focus studio space

Thought Leadership

the

podcast

Keep the Ball Rolling
Medical device flat lay of various parts.

Thought Leadership

the

podcast

Think Agile, Think Safe
Isometric loft playground digital line illustration.

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Providence
19 Bassett St
Providence, RI 02903
Boston
131 Dartmouth Street
Boston, MA 02116
Raleigh
555 Fayetteville Street
Raleigh, NC 27601
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821 E. Washington Ave
Madison, WI 53703

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