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Strategy & Research

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Insights

Exploring the intersection of design, technology, and creativity

Loft wins two Core 77 awards

We are excited to announce that Loft Design has been honored with two Core77 2024 Awards for the projects Aurora and MAVERICK.

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Our Culture

We're a curious bunch always looking for new ways to solve complex challenges. When we're not breaking down problems for clients, we're thinking about how things like new technology, design frameworks, or cultural paradigms impact the work we do.

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Upcoming Event
Event Recap
In the Press
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Thoughts
Podcast
An electric car is charging at an electric vehicle station on the side of a road, with mountains in the background and sunset lighting.

Thought Leadership

the

podcast

Forging the Future of Mobility
A poster with Loft brand elements and the panelists for the AI webinar

Upcoming Event

the

podcast

Transforming the Creative Process with AI - Panel Discussion
An AI generated image of a chair with an IDSA Deep Dive tag overlayed on the image

In Conversation with

the

podcast

Maggie Snoke & Saloni Bedi: Designing with GenAI
A poster with Loft brand elements and the panelists for the Mobility webinar

Event Recap

the

podcast

Forging the Future of Mobility - Panel Discussion Recap
A poster with Loft logo, Rhode Island Commerce Logo, RI Bio logo

Event Recap

the

podcast

Future of Healthcare and Life Science Webinar Recap
A poster with Loft brand elements and the panelists for the Ecosystems webinar

Event Recap

the

podcast

The Transformative Power of Human-Centered Ecosystems - Panel Discussion Recap
DAAP logo overlayed on a student project display

Event Recap

the

podcast

Loft Design Travels To The University of Cincinnati for DAAPworks
A poster with Loft logo, and Design Wisconsin Logo along with some Loft brand elements

Event Recap

the

podcast

Post DesignWisconsin Mixer Recap
A picture of John Werner on the stage with the conference title ‘Forging the Future of Business with AI’ on the screen in the background

Event Recap

the

podcast

Future of Business with AI 2024 - MIT Conference Recap
A poster with Loft brand elements and the panelists for the HealthTech webinar

Event Recap

the

podcast

Shaping HealthTech Futures with User Centered Design Recap
A poster with Loft brand elements and some products from SXSW 2024 with the title ‘SXSW 2024 recap’ at the center of the page

Event Recap

the

podcast

Technology Trends in 2024 - SXSW Recap
A poster with Loft brand elements and invitation details for Loft’s HealthTech mixer happening in Boston

Event Recap

the

podcast

HealthTech & Human Factors Mixer Recap
Alisan Atvur’s headshot set on a Loft branded background

In Conversation with

the

podcast

Alisan Atvur

Redefining Treatment Experiences - A Conversation with Alisan Atvur
Information about the Raleigh HealthTech and UX Mixer on a Loft-branded background

Event Recap

the

podcast

Raleigh HealthTech and UX Mixer Recap
Mio Suzuki’s headshot set on a Loft branded background

In Conversation with

the

podcast

Mio Suzuki

Chat with Mio Suzuki, Director of Advanced Technologies at Trek Bicycle
Information about the design systems panel on a Loft-branded background

Event Recap

the

podcast

Build User-Centered Design Systems to Maximize Impact - Panel Discussion Recap
AI-generated bicycle

Thought Leadership

the

podcast

Leverage AI-Driven Creative Tools
A poster with Loft brand elements and the panelists for the AI webinar

Event Recap

the

podcast

AI for Creative Leaders Webinar: Panel Discussion Recap
A poster with Loft brand elements and some products from CES 2024 with the title ‘CES 2024 recap’ at the center of the page

Event Recap

the

podcast

Technology Trends in 2024: CES Recap
Photo of people in a conference room looking at a presentation

Event Recap

the

podcast

Loft Portfolio Review
Flatlay rendering of prototypes for a medical product

Thought Leadership

the

podcast

6 Strategies to Accelerate Product Development in Healthtech in 2024
Susan Burnley’s headshot set on a Loft branded background

In Conversation with

the

podcast

Susan Burnley

Chat with Susan Burnley, VP of Marketing and Business Development for Gentuity
Good design awards logo in front of an image of the Williams: Allegro + Legato IV Digital Pianos

In the Press

the

podcast

A Reflection - Wrapping up the Year
Photo of a designer wearing a VR headset.

Thought Leadership

the

podcast

Navigating the Future of Design
Helen Armstrong’s headshot set on a Loft branded background

In Conversation with

the

podcast

Helen Armstrong

Next Level Discussion: Interface Design, Disability & Machine Learning
Photo of people enjoying the Loft + IDSA health-tech mixer

Event Recap

the

podcast

Health-Tech Networking Event: Recap
Loft branded graphic showcasing the Loft and AI Uncovered Logos

Loft is live on

the

AI Uncovered

podcast

Gregor Mittersinker — AI, ChatGPT, and the Impact on UX & Design
IDSA Innovation Magazine’s logo in front of an image of the Sensory Percussion system

In the Press

the

podcast

Loft Recognized in IDSA Innovation’s 2023 Yearbook of Design Excellence
Pip Tompkin’s headshot set on a Loft branded background

In Conversation with

the

podcast

Pip Tompkin

Interview with Pip Tompkin, a global Design leader and visionary entrepreneur.
Fast Company logo in front of an image of the Sensory Percussion system

In the Press

the

podcast

Loft recognized in Fast Company’s 2023 Innovation by Design Awards
Isometric rendering of industrial products that share a common visual brand language

Thought Leadership

the

podcast

Building the Right Product Brand Language for Growth
medical device flat lay

Event Recap

the

podcast

Health-Tech Networking Event: Connect & Innovate
Snapshot of the Supernatural UI; a Triangle and a bunch of orbs floating over a picturesque lake.

Thought Leadership

the

podcast

How Supernatural harnesses VR to foster community and inclusion!
Sherry Eckolm's headshot set on a Loft branded background

In Conversation with

the

podcast

Sherry Eckholm

Interview with Sherry Eckholm, Director of Strategy at Loft
Digital illustration of a spinning flywheel in a bowl used as a metaphor to show compounded data

Thought Leadership

the

podcast

Leveraging Your Data Flywheel to Find Product-Market Fit
Matt Smith’s headshot set on a Loft branded background

In Conversation with

the

podcast

Matt Smith

Cracking The Code To Product-Market Fit
A woman wearing a VR headset in her living room with a projection of a digital experience displayed around her

Thought Leadership

the

podcast

Introducing VR into your Digital Ecosystem
Participant holding a paper with iterative sketches of cubes of varying sizes

Event Recap

the

podcast

NEIA and Design Museum Everywhere Redefine the Museum Experience at Loft
Loft logo and Magnopus logo on top of loft branded background

In Conversation with

the

podcast

Teilo Berquier

Build Impactful Ecosystems At Any Organization Size
Illustration of design elements around a branded product to showcase visual brand strategy.

Thought Leadership

the

podcast

How to leverage the right Visual Brand Language Strategy for Growth
A designer presenting to a group of people at the UX meetup

Event Recap

the

podcast

Pawsitively Creative UX Meetup
Bob Wopperer’s headshot set on a Loft branded background

In Conversation with

the

podcast

Bob Wopperer

Brand building in the Life Sciences Sector
Craig Vachon’s headshot set on a Loft branded background

In Conversation with

the

podcast

Craig Vachon

Exploring the Power of Natural Language Generation
Photo of designers collaborating on how to design generative AI for humans

Thought Leadership

the

podcast

Designing the right generative AI for humans
Three Loft team members smiling while at the food bank

Event Recap

the

podcast

Serving Our Community One Potato at a Time
Loft branded chat bubbles on top of Philips logo

In Conversation with

the

podcast

Vanja Hommes

Designing products in regulated industries
Partial view of people working on computers.

Event Recap

the

podcast

Investing in Future Innovation Leaders!
Isometric illustration of people designing products in a highly regulated industry.

Thought Leadership

the

podcast

Designing for Regulated Industries
Good Design’s logo on a red background

In the Press

the

podcast

2022 Good Design Awards
Clotilde Grimault’s headshot set on a Loft branded background

In Conversation with

the

podcast

Clotilde Grimault

Clotilde Grimault on Designing Ecosystems - Loft
Illustration of interconnected products and devices to showcase the idea of ecosystem design.

Thought Leadership

the

podcast

Ecosystem Design: How It Helps Projects Thrive
Illustration of designers collaborating on service design

Thought Leadership

the

podcast

Service Design Why it’s Paramount to Successful Organizations
Rudolf Greger’s headshot set on a Loft branded background

In Conversation with

the

podcast

Rudolf Greger

Innovation, Service Design, and How to Build a Better Business Model
Gregor Mittersinker’s headshot set on a Loft branded background

In Conversation with

the

podcast

Gregor Mittersinker

Exploring the Current State of Design in 2023
Loft leadership and team members discussing in a room during a strategy meeting

Event Recap

the

podcast

A Team That Plays Together, Stays Together!
Photo-realistic rendering of a group of designers collaborating on a next level design strategy on a table.

Thought Leadership

the

podcast

Next Level Design Strategy
Abstract image of data-enhanced design thinking.

Thought Leadership

the

podcast

Data-Enhanced Design Thinking
Clotilde Grimault’s headshot set on a Loft branded background

In Conversation with

the

podcast

Clotilde Grimault

Female Leadership at Loft
Loft’s logo placed in front of an out of focus studio space

Thought Leadership

the

podcast

Keep the Ball Rolling
Medical device flat lay of various parts.

Thought Leadership

the

podcast

Think Agile, Think Safe

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