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Insights

Exploring the intersection of design, technology, and creativity

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We're a curious bunch always looking for new ways to solve complex challenges.

Upcoming

Fall Portfolio Review

Join us on Thursday, October 29th, from 1 PM – 2:30 PM EST for an afternoon of portfolio feedback and discussion.

All Topics
Upcoming
Event Recap
In the Press
In Conversation
Thoughts
Webinar
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Upcoming

Fall Portfolio Review

Event Recap

Loft at UX Y'all 2026

In the Press

Loft wins two 2026 DMI Design Value Awards

Event Recap

Recap: Detroit Design Jam
Image of Gregor on a green graphical background with the loft logo and UX Y'all logo on the top and title 'Beyond the Screen: UX Design for Physical-Digital Ecosystems'

Upcoming

UX Y'all Talk | Beyond the Screen: UX Design for Physical-Digital Ecosystems

Event Recap

Branding & Entrepreneurship

Thoughts

The Role of Design in Social Impact

Event Recap

Designing a Better World: Social Impact Through Entrepreneurship

Thoughts

Beyond the Screen: Designing Human Experiences Across Physical and Digital Worlds

In the Press

Loft wins Two Core77 2026 Awards
National Restaurant Show 2026 Card

Event Recap

National Restaurant Association Show 2026 Recap

Event Recap

HealthTech Panel Discussion & Mixer

Event Recap

Entrepreneurship & Design

In the Press

Loft wins a 2026 Green Good Design Award

Event Recap

NAMM Show 2026

Event Recap

Portfolio Review

Event Recap

Technology Trends in 2026: CES Recap
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In the Press

Loft wins 6 Good Design 2025 Awards
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Event Recap

Healthtech Mixer & Panel Discussion

Thoughts

Holiday Gift Guide 2025

Thoughts

2025 End of Year Recap

Webinar

Designing What's Next in Mobility: Onroad/Offroad and Recreational

Thoughts

Building Better Brands: How to Create a VBL System for Success

Webinar

A Designer's AI Workflow

In Conversation

Innovation in Mobility 2025

In the Press

Loft awarded first place at 2025 DMI's Design Value Award

Webinar

Visual Brand Language for Health & Science
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Thoughts

Deck by Deck: 12 Years of Loft Skateboards

Thoughts

Toy Design Innovation in the Age of Screens & Grown-Up Fandom

Webinar

Future of Play: Innovating Toys for a New Generation
Loft Design's Restaurat Association Show Recap

Event Recap

National Restaurant Association Show 2025 Recap
Panelist images: Jose, Carly, and Gregor

Webinar

Design & Business
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In Conversation

Impact through Design & Business
Core 77 x Loft announcement

In the Press

Loft wins two Core 77 2025 awards

In Conversation

Curators of Meaning: Design in the Age of AI

Webinar

Designing Intuitive Lab Ecosystems

In Conversation

Scaling E-Textiles: Automotive Interiors, Medical Applications and More

Event Recap

HealthTech Panel Discussion & Mixer

In the Press

Loft wins a 2025 Green Good Design Award

Webinar

Design & Entrepreneurship

Thoughts

AI and the Future: Insights from SXSW 2025

In Conversation

Design Resilience and Lifelong Learning

Webinar

AI & Design

In Conversation

Humanizing Technology with Design

Webinar

State of Design 2025

Event Recap

Technology Trends in 2025: CES Recap

In Conversation

Engaging with potential OEMs & factories to bring your product to life

In the Press

Loft wins 4 Good Design 2024 Awards

Webinar

Transition Your Product Supply Chain

Thoughts

Stay Ahead of Tariffs: How to Rapidly Redesign Your Supply Chain

Thoughts

End of Year Design Recap
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Thoughts

2024 Holiday Gift Guide
Healthtech Mixer written on a blue background

Event Recap

HealthTech Panel Discussion & Mixer

In the Press

Loft’s AI Design Process featured in MIT Sloan Article
Headshot photos of panelists on a Loft.Design branded background

Webinar

How to launch AI solutions for Life Sciences
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Event Recap

Technology Trends in 2024 - Fast Company Recap

In the Press

Loft Design wins a Design Value Award
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Webinar

The Future of Design Education and Academia

In the Press

Loft Design recognized by two IDEA awards
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In the Press

The Transformative Power of Human-Centered Ecosystems
Headshot photos of Fabian Geyrhalter, Jeff Berman, Adam Mefford on a Loft.Design branded light blue background.

Webinar

Designing Brands that Succeed

In Conversation

Creating Value with Physical and Digital Ecosystems
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Thoughts

Future Trends in Laboratory Medicine
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In the Press

Loft Design wins a Green Good Design Award
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In Conversation

Leveraging the right AI for Healthtech
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Webinar

Creating Award-Winning UX for Lab Science
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In the Press

Loft Design is Recognized by two Core 77 awards
An electric car is charging at an electric vehicle station on the side of a road, with mountains in the background and sunset lighting.

Thoughts

Forging the Future of Mobility
A poster with Loft brand elements and the panelists for the AI webinar

Webinar

Transforming the Creative Process with AI
A poster with Loft brand elements and the panelists for the Mobility webinar

Webinar

Forging the Future of Mobility
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In Conversation

Maggie Snoke & Saloni Bedi: Designing with GenAI
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Event Recap

Loft Design @ Design Wisconsin
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Event Recap

Loft Design @ The University of Cincinnati
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Webinar

Transforming Human-Centered Ecosystems
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Webinar

The Future of HealthTech and Life Science with AI
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Event Recap

The Future of Business with AI @ MIT
A poster with Loft brand elements and the panelists for the HealthTech webinar

Webinar

Shaping HealthTech Futures with Design
A poster with Loft brand elements and some products from SXSW 2024 with the title ‘SXSW 2024 recap’ at the center of the page

Event Recap

SXSW AI & Technology Trends 2024
A poster with Loft brand elements and invitation details for Loft’s HealthTech mixer happening in Boston

Event Recap

HealthTech & Human Factors @ Loft Boston
Alisan Atvur’s headshot set on a Loft branded background

In Conversation

Redefining Treatment Experiences with Design
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Event Recap

HealthTech & HF Mixer @ Loft Raleigh
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In Conversation

Leveraging AI for the Future of Mobility at Trek
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Webinar

Build User-Centered Design Systems to Maximize Impact
AI-generated bicycle

Thoughts

How to Leverage AI Creative Tools
A poster with Loft brand elements and the panelists for the AI webinar

Webinar

AI for Creative Leaders
A poster with Loft brand elements and some products from CES 2024 with the title ‘CES 2024 recap’ at the center of the page

Event Recap

Technology Trends in 2024: CES Recap
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Event Recap

UX & ID Portfolio Review @ Loft Boston
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Thoughts

Six Strategies to Accelerate HealthTech Design
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In Conversation

Next-Generation Intravascular Imaging
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Thoughts

Navigating the Future of Design
Good design awards logo in front of an image of the Williams: Allegro + Legato IV Digital Pianos

In the Press

Loft Design is recognized with 9 Good Design Awards
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In Conversation

Next Level Design, AI and Data
Photo of people enjoying the Loft + IDSA health-tech mixer

Event Recap

HealthTech & HF Mixer @ Loft Boston
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In Conversation

Gregor Mittersinker: The Impact of Generative AI on UX and Design
IDSA Innovation Magazine’s logo in front of an image of the Sensory Percussion system

In the Press

Loft Design is recognized in IDSA Yearbook of Excellence
Pip Tompkin’s headshot set on a Loft branded background

In Conversation

Insights from a Global Design Leader and Entrepreneur
Fast Company logo in front of an image of the Sensory Percussion system

In the Press

Loft Design Recognized in Fast Company’s Innovation by Design Awards
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Thoughts

The Right Product Brand Language for Growth
Snapshot of the Supernatural UI; a Triangle and a bunch of orbs floating over a picturesque lake.

Thoughts

Harnesses VR to Foster Community and Inclusion
Sherry Eckolm's headshot set on a Loft branded background

In Conversation

User-Centered Design for Growth
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Boston, MA 02116
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Raleigh, NC 27601
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Madison, WI 53703

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