Insights

Exploring the intersection of design, technology, and creativity

How Supernatural harnesses VR to foster community and inclusion!

Embracing the unique interactions that VR platforms can offer has long been the hallmark of countless video games. However, Supernatural is not just another video game; it’s one of the many workouts you can experience with Supernatural, a virtual reality (VR) fitness app from Meta Quest

Snapshot of the Supernatural UI; a Triangle and a bunch of orbs floating over a picturesque lake.

Our Culture

We're a curious bunch always looking for new ways to solve complex challenges. When we're not breaking down problems for clients, we're thinking about how things like new technology, design frameworks, or cultural paradigms impact the work we do.

In Conversation with

Sherry Eckholm

Interview with Sherry Eckholm, Director of Strategy at Loft

Digital illustration of a spinning flywheel in a bowl used as a metaphor to show compounded data

Thought Leadership

Leveraging Your Data Flywheel to Find Product-Market Fit

In Conversation with

Matt Smith

Cracking The Code To Product-Market Fit

A woman wearing a VR headset in her living room with a projection of a digital experience displayed around her

Thought Leadership

Introducing VR into your Digital Ecosystem

Participant holding a paper with iterative sketches of cubes of varying sizes

Event Recap

NEIA and Design Museum Everywhere Redefine the Museum Experience at Loft

In Conversation with

Teilo Berquier

Build Impactful Ecosystems At Any Organization Size

Thought Leadership

How to leverage the right Visual Brand Language Strategy for Growth

A designer presenting to a group of people at the UX meetup

Event Recap

Pawsitively Creative UX Meetup

In Conversation with

Bob Wopperer

Brand building in the Life Sciences Sector

In Conversation with

Craig Vachon

Exploring the Power of Natural Language Generation

Photo of designers collaborating on how to design generative AI for humans

Thought Leadership

Designing the right generative AI for humans

Three Loft team members smiling while at the food bank

Event Recap

Serving Our Community One Potato at a Time

In Conversation with

Vanja Hommes

Designing products in regulated industries

Partial view of people working on computers.

Event Recap

Investing in Future Innovation Leaders!

Isometric illustration of people designing products in a highly regulated industry.

Thought Leadership

Designing for Regulated Industries

In the Press

2022 Good Design Awards

In Conversation with

Clotilde Grimault

Loft's Director of Product on Ecosystem Design

Illustration of interconnected products and devices to showcase the idea of ecosystem design.

Thought Leadership

Ecosystem Design: How It Helps Projects Thrive

Illustration of designers collaborating on service design

Thought Leadership

Service Design Why it’s Paramount to Successful Organizations

In Conversation with

Rudolf Greger

Innovation, Service design, and How to Build a Better Business Model

In Conversation with

Gregor Mittersinker

Current State of Design

Loft leadership and team members discussing in a room during a strategy meeting

Event Recap

A Team That Plays Together, Stays Together!

Photo-realistic rendering of a group of designers collaborating on a next level design strategy on a table.

Thought Leadership

Next Level Design Strategy

Abstract image of design thinking enhanced by data.

Thought Leadership

Data-Enhanced Design Thinking

In Conversation with

Clotilde Grimault

Female Leadership at Loft

Thought Leadership

Keep the Ball Rolling

Medical device flat lay of various parts.

Thought Leadership

Think Agile, Think Safe