Event Recap

AI for Creative Leaders Webinar: Panel Discussion Recap

A panel discussion around generative AI methodologies, best practices, and tools for designers and creative leaders


Gregor Mittersinker

Feb 29, 2024





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Thank you all for joining us for an engaging panel discussion exploring the intersection of artificial intelligence and design innovation. In this exclusive webinar hosted by Loft Design, we delved into the transformative potential of AI methodologies for creative leaders and designers alike.

If you missed the session, you can watch the recording here:

Our expert panelists brought a wealth of experience and expertise to the table:

Ryan Ramos, President and co-founder of Maker LLC, has over twenty years of experience designing and leading teams. Ryan has built his career innovating, developing, and making designed experiences tangible. Maker LLC leverages AI and generative design to increase output, expedite work, and create revenue for their clients.

Hector Rodriguez, is a designer with over two decades of experience in industrial design, brand building, and proactive innovation. Hector teaches AI tools to creative professionals and has founded AIxCreative where he draws from his holistic perspective to help individuals and organizations successfully leverage design with AI.

Sherry Eckholm, the Director of Strategy at Loft Design, has a vast background in innovation. Known for her authentic and principled leadership, Sherry excels in crafting and scaling impactful experiences that pioneer new business models and elevate customer expectations. She spearheads enterprise transformations using an extensive array of AI tools.

The discussion covered best practices, tools, and case studies illustrating AI’s role in revolutionizing design processes, including generative design and ethical considerations. Insights and strategies for effectively using AI in design were shared by everyone, led by Gregor Mittersinker, founder and creative director at Loft Design.

About the Author



Gregor Mittersinker


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Austrian-born Gregor is in his element while dissecting most complex business & technology challenges and creating their next level business outcomes.

Prior to starting Loft, Gregor led a Strategy & Design team at Accenture Interactive where he helped launch new multi-billion dollar businesses for global fortune 500 companies. He also led creative teams at Rollerblade, InMusic & Cross.

Outside of business hours he teaches Service Design & UX at RISD, and hosts a weekly think tank with global business & political leaders around the world.

He has worked in the US, Europe & Asia over the past 30 years has earned numerous design awards as well as holds well over 100 patents for product innovations around the globe.

A natural motivator, leader, collaborator, and innovator, the only thing that takes Gregor’s eyes off of design for long is his love for winter sports, kitesurfing and DJing in local clubs.

Many have tried to keep up with Gregor, few have succeeded.

Next level inspiration … Japanese wood craft and joinery, minimalist forms that are functional and proportioned.

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