The European Centre for Architecture Art Design and Urban Studies and The Chicago Athenaeum: Museum of Architecture and Design have joined forces on two continents to present an innovative and challenging new public program: GREEN GOOD DESIGN SUSTAINABILITY AWARDS. GOOD DESIGN™ was founded in Chicago in 1950 by Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr. to promote and foster a greater public understanding and acceptance for Modern Design.

This year Loft has been awarded a 2026 Green GOOD DESIGN® award for our collaboration with Fluidlogic for the Intelligent Hydration System! Our heartfelt thanks to the Good Design team for recognizing the efforts poured into these projects and collaborations!

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Loft Design partnered with FluidLogic to create a comprehensive hydration ecosystem which replaces the "disposable" culture of high-performance hydration with a durable, reusable, & efficient system. The work focused on building a cohesive brand & product ecosystem through the FluidLogic App & the GPR50 intelligent wearable pack.

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FluidLogic uses a proprietary Active Hydration algorithm that factors in a user’s unique biometrics & exertion levels. It delivers precise micro-doses of water directly to the user. This ensures that the body absorbs nearly all water consumed, maximizing resource efficiency & reducing the biological waste of sweat & frequent urination caused by inefficient hydration.

You can read more about the winning entry here!
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We extend our gratitude to our talented team for their hard work and dedication, as well as our clients and partners who trust us to bring their visions to life. As we continue to push boundaries and explore new frontiers in design, Loft remains committed to solutions that not only captivate the eye but also enrich the human experience.