Branding & Entrepreneurship Panel Discussion

When: Wednesday, Apr 22 from 12:30 pm to 1:30 pm EDT

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Launching a brand is challenging, and too many startups fail because their innovative ideas don't capture the attention of the right people.

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Every successful startup founder must prioritize their brand message as much as their product roadmap. Understanding the target audience - who they are, how they perceive their problems, and their current solutions is crucial. The better you grasp their mindset, the more likely they will engage with your brand.

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Effective branding requires a disciplined approach to capture the kind of attention that fosters growth. Good design plays a critical role, drawing the eye and conveying the core message even to those who might initially resist. Individuals, not companies, make decisions. Brands must focus on creating meaningful connections with consumers, moving beyond technical details to build these relationships.

Developing a successful brand demands a unique blend of elements tailored to resonate deeply with its intended audience.

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About the Panelists:

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Fabian Geyrhalter is a brand strategist and creative director who was born in Vienna, Austria, and has been living in Los Angeles for over half his life. He understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner.
Fabian has deep expertise in guiding companies through their brand transformations and has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post.
All three of his books became international Amazon best-sellers and turned into go-to resources for entrepreneurs and marketers alike. From his Resonaid brand strategy workshops to the Hitting the Mark podcast, Fabian is in a constant stimulation cycle, which is clearly visible when he advises clients or shares his insights with his followers. He is also a sought-after speaker who enjoys traveling the world to hold keynotes and group workshops (albeit virtually during pandemics), where he shares his actionable brand advice in an engaging and direct way.

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Kevin Gallagher
An award-winning design leader specializing in innovative, user-centric brand and product strategies for leading technology and fashion brands such as Bergdorf Goodman, Coach, Dell, IBM, Thule. Holder of multiple design patents and frequent guest lecturer at educational institutions including RISD, MIT, Yale, Harvard, Brown, Parsons, and SCAD.

Kevin views design insight and design thinking as substantial competitive advantages, ensuring that only the most refined, market-ready ideas are brought to life. Driven by a mission to make design a strategic asset, he excels at helping designers develop their craft while collaborating on product development efforts that strengthen underlying brands. Throughout his career, Kevin has focused on delivering precisely targeted, human-centered brand and product solutions for global organizations such as Dell, Lenovo, HP, IBM, and Coach. As an expert in developing design DNA, he utilizes a sophisticated toolkit, including trend monitoring, future-casting, and user-centric innovation, to build strong collaborative teams and define brand visions that align seamlessly with core business priorities.

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Gregor Mittersinker

Austrian-born Gregor is in his element while dissecting most complex business & technology challenges and creating their next level business outcomes. Prior to starting Loft, Gregor led a Strategy & Design team at Accenture Interactive, where he helped launch new multi-billion dollar businesses for global fortune 500 companies. He also led creative teams at Rollerblade, InMusic & Cross. He has worked in the US, Europe & Asia over the past 30 years has earned numerous design awards as well as holds well over 100 patents for product innovations around the globe.

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