We are excited to announce that Loft Design has been honored with one silver and one bronze IDEA 2024 Awards for the project Aurora's ID & UX work.
By:
Jon Riehle
September 16, 2024
This year Loft Design has been honored with two IDEA 2024 Awards: one Silver award for the Industrial Design and one Bronze award for the User Experience of Aurora, in partnership with Redshift Bio! Our heartfelt thanks to the IDEA awards team for recognizing the efforts poured into these projects and collaborations!
The International Design Excellence Awards presented by the Industrial Designers Society of America annually acknowledges designs from around the world, evaluating them on innovation, aesthetics, accessibility, and societal impact. 2024 marks the 44th anniversary of IDEA, making it one of the longest-running and largest industrial design awards in existence.
Here's a glimpse of the award-winning project:
Aurora is revolutionizing the MMS workflow with a compact instrument that is streamlined and easy to use. This innovative package allows industry and academia labs to work with smaller sample volumes, enabling them to push the boundaries of structural characterizations for biomolecules. With Aurora, researchers can achieve more advanced and precise analyses with reduced sample requirements, opening up new possibilities for studying the intricacies of biomolecular structures.
Loft initiated the design process by conducting preliminary research to gather insights on the proposed platform, followed by a comprehensive evaluation of the entire user experience. This process informed the development of the platform's information architecture, leading to a prototype of the optimal user interface. Aurora offers a compact footprint by incorporating all elements and a full size touch screen into a streamlined, integrated instrument.
You can find out more about the silver award here and the bronze award here!
Jon thrives on designing products people love. He pays close attention to the smallest details and has a passion for sustainable products and innovative ways to help mitigate climate change.
Prior to Loft Design, Jon spent 5 years in the US and Europe designing at P&G for the Braun and Gillette brands. He was instrumental in developing products aiming to disrupt the shave care industry, leveraged large scaled 3D printing manufacturing, and designed Gillette’s first sustainable, recycled plastic razor.
At Loft Design, Jon is the bedrock of the design studio cultivating collaboration and inspiring confidence … and sometimes brings in muffins … which also inspire. We don’t question his methods.
Jon’s next level experience … using 3D printing for next level sustainability.
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