It's a delight to share that Loft's collaboration with Sunhouse Technologies Inc, and D'Addario & Company Inc. has been recognized as an honoree in Fast Company’s 2023 Innovation by Design Awards in the user experience category!

At Loft, we've always believed that innovation is at the heart of progress. Our partnership with Sunhouse and D'Addario is a testament to our commitment to pushing the boundaries of what's possible in the world of music and technology.

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Sensory Percussion™ is a patented system for drummers that transforms an acoustic instrument into a powerful controller for digital music making. Sensory Percussion™ gives drummers the ability to control electronics with their drumsticks, opening up a completely new avenue for creativity and music-making.

Loft collaborated with Evans and Sunhouse to create a comprehensive brand experience combining the legendary Evans brand with Sensory Percussion. The Evans Portal brand establishes Evans further as a true innovator and innovative technology partner for professional musicians all around the world. The cohesive brand experience includes Brand, Hardware, UX, OOBE (Out Of Box Experience), and Brand and product Visualizations to support the brand.

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It's an honor to be acknowledged alongside some of the most innovative companies and designs in the world. We couldn't have achieved this milestone without the unwavering support of our incredible partners, Sunhouse Technologies Inc and D'Addario & Company Inc.

You can learn more about the Evans Hybrid Sensory Percussion System here: https://www.loft.design/case-studies/sensory-percussion-sound-system and know more about the Fast Company award here: bit.ly/FastCo2023

Stay tuned as we continue to innovate and push the boundaries of creativity and technology!