By:
Clotilde Grimault
July 30, 2025
When: Thursday, August 21, 12:30 - 1:30 PM EST
RSVP Here!
As digital screens capture children’s attention earlier than ever, the toy industry is undergoing a seismic shift. This webinar explores how designers are responding—not only by adapting to a tech-savvy, younger audience, but also by embracing an increasingly passionate adult fan base. In response, toy companies are shifting strategy. The rapid growth of the board game and collectible toy markets signals a move beyond traditional child demographics. Once considered niche, adult-oriented board games and collectibles are now among the fastest-growing segments in the global toy market. From high-end action figures and detailed replicas to nostalgia-driven reissues and limited-edition pop culture tie-ins, companies are discovering that the very kids who once outgrew their toys are now fueling the industry's next wave.
Today’s toys are no longer just for kids. Adults are driving innovation across design, packaging, and storytelling—transforming play into a rich, multigenerational experience.
Once the centerpiece of childhood, traditional toys have been sidelined by screens. The launch of the iPad and the surge in digital content have reshaped how kids play. Toys now compete with immersive apps and games, making many physical products feel obsolete. As kids flock to virtual worlds, entire categories—such as dolls, board games, and building kits—have declined, leaving once-dominant brands scrambling to stay relevant in a fast-paced, screen-obsessed culture. Childhood is speeding up. Kids now act and think older, thanks to early exposure to tech and social media. The classic toy-buying window, once ages 3–12, is collapsing. Children are aging out by 7 or 8, preferring smartwatches or YouTube to dolls or blocks. For toy companies, this demographic squeeze has raised the stakes—innovation isn’t just about fun anymore; it’s about survival in a drastically shortened timeline of play.
The resurgence of board games among Millennials and Gen Z reflects more than nostalgia—it’s a cultural shift driven by screen fatigue, a need for real connection, and a love of creativity. Raised in a digital world, these generations increasingly seek offline experiences. Board games offer tactile, face-to-face interaction—rolling dice, reading cards, and sharing a table without the distraction of notifications. Far from a childhood pastime, board games have become social anchors, blending storytelling, strategy, and collaboration. Weekly game nights, café meetups, and even livestreamed sessions foster community. The rise of indie creators and crowdfunding platforms like Kickstarter has further fueled the boom, offering players fresh, meaningful games and a chance to support unique voices beyond the mainstream.
Toy innovation is fueled by indie creators and crowdfunding platforms like Kickstarter, which have democratized the industry. This allows unique, niche games to reach audiences beyond traditional retail channels. Millennials especially appreciate supporting small creators and exploring fresh, non-mainstream content. Today’s games often serve as lifestyle items, featuring premium packaging, stunning artwork, and high-quality components that appeal to visually driven Millennials and Gen Z. These details make games collectible, giftable, and worthy of display. Many modern games also combine physical play with digital elements—such as companion apps, augmented reality, or online features—offering a hybrid experience. This blend appeals to tech-native generations who seek meaningful real-world connection alongside digital engagement. Ultimately, this revival reflects a cultural shift toward creativity, connection, and tactile joy.
Clotilde’s favorite creative pursuits are building a solid project plan and coordinating the team to deliver beyond a client’s expectations. Specializing in Mechanical Engineering, Data Science and UX strategy, she approaches product design with a focus on technology, user centricity and business opportunities. From data analytics to Agile mobile development, she offers a wide area of expertise as an architect of digital transformation.
Before Loft, Clotilde spent 12 years working for Philips in the Netherlands. Prior to that she was at Accenture Interactive and Agusta Aerospace Corporation.
If she is not traveling the world, you might find her in her garden outside of Raleigh, NC, or baking with her two children.
Clotilde’s next level skill ... making sense of complex technical workflows and using Design Thinking to simplify them.
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