We are honored to share that Loft has been awarded a 2025 DMI Design Value award for our work with Sora System
By:
Gregor Mittersinker
September 30, 2025
We're honored to announce that Loft Design has been awarded its a first place award by DMI Design Value Awards for our work with Sora System!
The 2025 dmi:Design Value Awards recognize teams that have delivered significant value through excellence in Design or Design Management practices. The 2025 Design Value Award winners are exemplars in their fields; they are a distinguished list of organizations that include non-profit entities, government agencies, large multinationals, and regional enterprises.
A huge thanks to DMI, our incredible team, and our collaborative partnership with the Sora team and Berman Creative that helped bring these ideas to life!
Read more here!
When most people think of Emergency Response equipment, they imagine intimidating red boxes, confusing instructions, and systems built for professionals only. But what if anyone, without medical training, could confidently step in during a life-or-death emergency because the tools were intuitive, accessible, and designed with humans in mind?
Read more about the case study here!
That’s the vision behind Sora, a collaboration between Sora System, a public safety innovation startup founded by emergency medicine physicians; Loft Design, a product design agency known for turning complex challenges into clear, human-centered solutions; and Berman Creative, a notable brand strategy agency. Together, they set out to close a critical gap in public safety by reimagining how emergency medical equipment is delivered and accessed in everyday spaces, schools, airports, transit hubs, libraries, and more.
Austrian-born Gregor is in his element while dissecting most complex business & technology challenges and creating their next level business outcomes. Prior to starting Loft, Gregor led a Strategy & Design team at Accenture Interactive, where he helped launch new multi-billion dollar businesses for global fortune 500 companies. He also led creative teams at Rollerblade, InMusic & Cross.He has worked in the US, Europe & Asia over the past 30 years has earned numerous design awards as well as holds well over 100 patents for product innovations around the globe.
Outside of business hours he teaches Service Design & UX at RISD, and hosts a weekly think tank with global business & political leaders around the world.
A natural motivator, leader, collaborator, and innovator, the only thing that takes Gregor’s eyes off of design for long is his love for winter sports, kitesurfing and DJing in local clubs. Many have tried to keep up with Gregor, few have succeeded.
Next level inspiration … Japanese wood craft and joinery, minimalist forms that are functional and proportioned.
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