Social Impact in Design: Panel Discussion

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Loft Design hosted this panel discussion with the team behind Sora on July 22nd to discuss the realities of impactful product development. Drawing from extensive experience in the healthcare space, we covered practical insights into how thoughtfully empathetic design can help build useful and meaningful interventions to enrich communities and empower lives.

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You can watch the recording here: 

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Among other things, we spoke about: balancing market viability with ethical design, scaling complex systems, and building deeply empathetic user experiences. Watch to hear real stories about what it actually takes to ship products that drive measurable social change from founders and designers.

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About the Panelists:

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Geoff Capraro

Geoff has spent two decades as a board-certified pediatric emergency medicine physician at Level 1 Trauma centers, treating children and families through the full range of injury and illness while teaching and mentoring the next generation of providers. Prior to co-founding Sora, he co-founded NaloxBox, a national program distributing opioid overdose rescue tools in public places, and serves as co-director of Brown Alpert Medical School's Medical Technology, Innovation and Entrepreneurship Scholarly Concentration. He has worked across academic medicine, public health, and entrepreneurship for over 20 years.

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Leo Kobayashi

Leo brings 22+ years as an academic emergency physician at a Level 1 trauma center, where he led a regional medical simulation center and pioneered using simulation to study and improve acute care devices, processes, and systems. Prior to co-founding Sora, he ran industry-collaborative research on contactless vital signs monitoring and alarm fatigue mitigation, and co-founded a healthcare IoT startup with hands-on experience in edge device design and fabrication. He has worked at the intersection of clinical medicine and hardware for over two decades.

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Gregor Mittersinker

Gregor is in his element while dissecting most complex business & technology challenges and creating their next level business outcomes. Prior to starting Loft, Gregor led a Strategy & Design team at Accenture Interactive, where he helped launch new multi-billion dollar businesses for global fortune 500 companies. He also led creative teams at Rollerblade, InMusic & Cross. He has worked in the US, Europe & Asia over the past 30 years has earned numerous design awards as well as holds well over 100 patents for product innovations around the globe.