In the Press

Loft wins two Core 77 awards

We are excited to announce that Loft Design has been honored with two Core77 2024 Awards for the projects Aurora and MAVERICK.


Gregor Mittersinker

Jun 28, 2024



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This year Loft Design has been honored with two Core77 2024 Awards! Our heartfelt thanks to the Core77 awards team for recognizing the efforts poured into these projects and collaborations!

The projects that secured this recognition span a diverse range of skillsets and showcase our team's dedication to furthering innovation through design. Here's a glimpse of the award-winning projects:

RedShiftBio Aurora

Aurora is revolutionizing the MMS workflow with a compact instrument that is streamlined and easy to use. This innovative package allows industry and academia labs to work with smaller sample volumes, enabling them to push the boundaries of structural characterizations for biomolecules. With Aurora, researchers can achieve more advanced and precise analyses with reduced sample requirements, opening up new possibilities for studying the intricacies of biomolecular structures.

908 Devices Maverick

908 Devices partnered with Loft to develop the MAVERICK bioreactor analysis system. Part of the process was a comprehensive assessment of the user journey to evaluate the steps needed to set up and monitor a bioreactor. The hub and spoke configuration enables the management of up to six separate bioreactors, streamlining and simplifying the task of monitoring multiple parameters. Mavericks' simple configuration only necessitates a straightforward two-point probe calibration to initiate monitoring and control, without revalidation when the process conditions change.

Find out more about the awards here!

We want to extend our gratitude to our talented team for their hard work and dedication, as well as our clients and partners who trust us to bring their visions to life. As we continue to push boundaries and explore new frontiers in design, Loft remains committed to solutions that not only captivate the eye but also enrich the human experience.

About the Author



Gregor Mittersinker


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Austrian-born Gregor is in his element while dissecting most complex business & technology challenges and creating their next level business outcomes.

Prior to starting Loft, Gregor led a Strategy & Design team at Accenture Interactive where he helped launch new multi-billion dollar businesses for global fortune 500 companies. He also led creative teams at Rollerblade, InMusic & Cross.

Outside of business hours he teaches Service Design & UX at RISD, and hosts a weekly think tank with global business & political leaders around the world.

He has worked in the US, Europe & Asia over the past 30 years has earned numerous design awards as well as holds well over 100 patents for product innovations around the globe.

A natural motivator, leader, collaborator, and innovator, the only thing that takes Gregor’s eyes off of design for long is his love for winter sports, kitesurfing and DJing in local clubs.

Many have tried to keep up with Gregor, few have succeeded.

Next level inspiration … Japanese wood craft and joinery, minimalist forms that are functional and proportioned.

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Isometric loft playground digital line illustration.