Thought Leadership

Keep the Ball Rolling

Three Ways Loft Can Help You Move Projects Forward


Gregor Mittersinker

Oct 5, 2022




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Do you have a great idea and finally have the budget to execute, but don’t know where to start? Loft can help.

While the pandemic posed innumerable obstacles, it’s also been a major driver for change and innovation. The demand for products and services that address everything from the new low-touch economy to healthcare to communication is increasing at a rapid pace. And delivering even the best ideas is ripe with challenges. Whether the hurdles are with your RFP process, getting your internal approval, limited human resources, or tight timeline, we have the expertise to help you iterate quickly and achieve your commercialization goals.

With an agile process that’s focused on the end user, the Loft team has 30+ years of experience bringing ideas to life. We approach every new project as a chance to create something that makes an impact, and an opportunity to earn a partnership in the full product lifecycle through these three methods.


Starting with the quote, we’ll listen to what you’re really asking for and give you a clear path highlighting Loft’s skills—not just a shiny presentation. We know the RFP process can be long and arduous. Quotes are often full of industry jargon and difficult to compare. Loft focuses on providing an action-driven roadmap so you know what’s happening at each step of the design process.

High Touch

From the first conversations to shipping the product, we’re here to help you take your idea to the next level. At Loft, we emphasize understanding the target audience and the end user as a first step. We gather the information we need through intensive user research and stakeholder interviews. These insights inform every step of our design process and ensure that the end product addresses the end user’s true needs.


Consider us part of your team. Loft has a carefully curated combination of experienced thought leaders with industry expertise and talented engineers and designers ready to bring fresh ideas to the table. While your long term plan might not be to rely on consultants, we can help you build and train your internal team to take over when the moment is right.

Curious to learn more about exactly how we can help you? Let's connect.

About the Author



Gregor Mittersinker


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Austrian-born Gregor is in his element while dissecting most complex business & technology challenges and creating their next level business outcomes.

Prior to starting Loft, Gregor led a Strategy & Design team at Accenture Interactive where he helped launch new multi-billion dollar businesses for global fortune 500 companies. He also led creative teams at Rollerblade, InMusic & Cross.

Outside of business hours he teaches Service Design & UX at RISD, and hosts a weekly think tank with global business & political leaders around the world.

He has worked in the US, Europe & Asia over the past 30 years has earned numerous design awards as well as holds well over 100 patents for product innovations around the globe.

A natural motivator, leader, collaborator, and innovator, the only thing that takes Gregor’s eyes off of design for long is his love for winter sports, kitesurfing and DJing in local clubs.

Many have tried to keep up with Gregor, few have succeeded.

Next level inspiration … Japanese wood craft and joinery, minimalist forms that are functional and proportioned.

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Isometric loft playground digital line illustration.