In the Press

Lego and Loft Announce Groundbreaking Collaboration

Lego and Loft have partnered to present a once-in-a-lifetime collaboration.


Gregor Mittersinker

Apr 1, 2024




. . .


Lego and Loft Announce Groundbreaking Collaboration

In an exciting development for fans of design and construction, Lego, the global leader in playful learning and building, has partnered with Loft, one of the world's most innovative product design agencies, to present a once-in-a-lifetime collaboration. This partnership aims to bring the intricate world of product design into the homes and hands of people worldwide, blending creativity, education, and fun in a unique experience.

The collaboration unveils an exclusive Lego set that invites enthusiasts to delve into the life-like details of working at Loft, a beacon of creativity and design excellence. Builders of all ages can look forward to experiencing amusing moments that mirror the real-life excitement and challenges of constructing a product design studio. This set not only aims to entertain but also to educate, offering a rare glimpse into the meticulous design process through step-by-step instructions, just as Loft’s designers would follow.

An integral part of this collaboration is the introduction of collectible characters, representing Loft's talented team. These mini-figures are designed with a keen eye for detail, reflecting the diverse personalities and roles within the agency. Collectors and fans are encouraged to style their Loft characters according to the latest design trends, making each figure a customizable and fashionable piece of the design world.

This unique partnership between Lego and Loft is more than just a merging of two brands; it's an invitation to explore the creativity, challenges, and joys of product design. Through building and play, this collaboration seeks to inspire the next generation of designers, architects, and creative thinkers, proving that the world of design is as accessible as it is fascinating.

Lego and Loft are thrilled to offer this immersive experience to both young and old, promising not only hours of engaging play but also an educational journey into the heart of product design. The Lego x Loft collaboration set is expected to be a hit among Lego enthusiasts, design aficionados, and those who cherish the creativity and innovation that both brands represent.


The Lego x Loft collaboration set will be available for purchase through Lego’s official website, Loft's online platform, and select retailers worldwide. For more information on the release date and pricing, please visit Lego's website or Loft's homepage.

Happy April Fools' Day!

About the Author



Gregor Mittersinker


Connect with


Austrian-born Gregor is in his element while dissecting most complex business & technology challenges and creating their next level business outcomes.

Prior to starting Loft, Gregor led a Strategy & Design team at Accenture Interactive where he helped launch new multi-billion dollar businesses for global fortune 500 companies. He also led creative teams at Rollerblade, InMusic & Cross.

Outside of business hours he teaches Service Design & UX at RISD, and hosts a weekly think tank with global business & political leaders around the world.

He has worked in the US, Europe & Asia over the past 30 years has earned numerous design awards as well as holds well over 100 patents for product innovations around the globe.

A natural motivator, leader, collaborator, and innovator, the only thing that takes Gregor’s eyes off of design for long is his love for winter sports, kitesurfing and DJing in local clubs.

Many have tried to keep up with Gregor, few have succeeded.

Next level inspiration … Japanese wood craft and joinery, minimalist forms that are functional and proportioned.

Connect with




Ready to create your future today? Let's connect to talk about how Loft can help your business lift off.

Let's Connect

Contact 401.484.1207



Privacy Policy

How can we help you create the future today?

Sign up for our newsletter to stay in the loop on all of the cool things we’re doing!

First Name

Email *

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Isometric loft playground digital line illustration.