Challenge

The Cohesion line of high-performance venue speakers was designed to meet the advanced audio requirements of modern, post-COVID concertgoers. Achieving significant success and earning praise from both front-of-house and system engineers for its performance, efficiency, and reliability, Cohesion wanted to expand from rental services to permanent installations. The main challenge was to develop the Cohesion brand with a cohesive visual language across the comprehensive line of speakers. This expansion aimed to broaden Cohesion's reach, extending it from live tours and festival settings to exclusive, global installations.

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Solution

Starting with an in-depth analysis of the user experience, the first focus was on simplifying the speaker setup. A holistic design approach adapted these premium speakers to top-tier venues while maintaining our commitment to delivering unparalleled audio experiences. Loft Design developed a sophisticated, unified visual design language for the Cohesion speaker line, catering to integrators seeking advanced solutions for optimal sound in diverse venues. The Cohesion brand is transforming the global installation market by bringing stage-level performance technology to venues around the world.

Outcome

Cohesion merges top acoustic and Digital Signal Processing technologies with thoughtful design solutions into a superior technology package. Practical and visually cohesive design elements leverage a common language, drawing on decades of technological innovation and acoustic expertise. The result is a visually striking line of products that delivers top-tier sound quality and immersive audio experiences to a broad audience of music enthusiasts across various performance spaces, anywhere in the world.