Gentuity partners with Loft to help medical practitioners harness the power of intravascular imaging
Minimally invasive PCI stenting has been widely used for some time, but the supporting imaging technologies have not evolved much over the years. Gentuity identified an opportunity to enhance intravascular imaging by creating a smaller imaging catheter technology, giving interventional cardiologists the ability to see more of the vessel faster. The HF-OCT Imaging system needed a simple, intuitive UI; that’s where Loft came in.
Loft adopted a service design framework, immersing in the journeys of medical professionals and patient experience during PCI procedures, from patient data entry in an EMR, creating “pullback” images, measuring vessel topography and retrieving previously stores images. Foundational research helped generate a body of knowledge around the proposed platform, followed by a 360-degree audit of the complete user experience. The resulting UI supported the entire workflow.
Gentuity successfully launched its HF-OCT imaging platform and has been recognized as a leader in its field. In early February of 2021, physicians at Tampa General Hospital and USF Health’s Interventional Cardiology team achieved a significant milestone: treating the first coronary artery disease patient in the world by using Gentuity’s high-frequency optical coherence tomography (HF-OCT).
Data driven product Design
Loft’s development process kicked off with foundational research to generate a body of knowledge around the proposed platform, followed by a 360-degree evaluation of the complete user experience. This helped inform the development of the platform’s information architecture, followed by prototyping the best solutions for the user interface. Testing was then conducted with physicians and nurses using simulated PCI procedures.
Loft conducted further usability testing that included a “cognitive walkthrough” of the interface, which gathered critical feedback to further refine the solution. Loft’s work wasn’t limited to interacting with Gentuity’s team but connecting in the field with doctors and nurses across multiple geographies to ensure the UX design aligned with their expectations and needs.
A compelling user experience that encouraged early adopters
The UX work for Gentuity meant considering the complete journey medical professionals and their patients experience during PCI procedures, from setting up patients in the hospital’s EMR, creating “pullback” images, measuring vessel topography and retrieving previously stored images.The resulting user interface had to support the entire workflow.