Image
Video
courtesy of
Williams
Williams collaborates with Loft to develop the next generation of digital pianos
Services
UX
Industrial Design
Mechanical Engineering
Challenge
Loft was challenged to design a contemporary, timeless line of compact and portable pianos that combine the feel of an acoustic piano with the elegant design of a modern instrument. This attention to the right aesthetics allows their instruments to fit seamlessly into any environment, whether it's a living room, studio, or stage. This line of compact instruments needed to support best-in-class sound and a full featured interface, without looking like a generic keyboard.
Solution
The design team aimed to strike a balance between a classic look with timeless proportions, incorporating sleek, minimal accents. Williams understands that many musicians value portability. As a result, these pianos are lightweight and easy to transport, making them suitable for gigs, rehearsals, or moving within ones’ home.
Outcome
Whether you’re a seasoned pianist looking for an instrument to showcase your skills or a beginner embarking on your musical journey, these digital pianos are a lifetime investment. The enduring design and quality craftsmanship make them an attractive choice for those seeking a piano that not only delivers exceptional sound but also adds an elegant touch to any environment.
A haptic and engaging experience
The designers opted for weighted or hammer-action keys on the larger instruments, while carefully selecting a more compact keybed for the smaller instruments. Tuning them carefully to offer piano-like feedback demonstrates their commitment to providing piano-like feedback and playability across their product line.
Elevating the learning experience
The range of Williams pianos with Bluetooth® MIDI capability, provide access to a range of interactive piano lessons suitable for different skill levels and utilizes real-time analysis to assess performance and offer feedback for improvement
Video courtesy of
Williams
.png)