Image
Video
courtesy of
Sharper Image
Sharper Image partners with Loft to design the SpaStudio Scale and app ecosystem
Services
UX
Industrial Design
Mechanical Engineering
Challenge
Being overweight significantly increases the risk of developing chronic health conditions like type 2 diabetes. Having a digital scale at home can serve as a reminder to stay focused on your fitness goals. Regularly weighing yourself can promote accountability and help you stay on track. However, it's important to remember that weight fluctuates naturally throughout the day and week. Monitoring your weight consistently is a key ingredient in building a healthy and sustainable lifestyle.
Solution
Loft worked with Sharper Image to create a comprehensive health monitoring ecosystem that helps customers stay on track with weight, BMI, and body fat goals. The versatile healthLo monitoring tool provides the necessary information and insights to support all household members in their journey towards a healthy lifestyle. Individuals can accurately track their progress and effectively work towards achieving their personal fitness goals.
Outcome
The large, oversized housing of the scale combined with a protective rubber edge accommodates a wide variety of body types while seamlessly fitting in with any bathroom décor. The scale is made with tempered glass and offers a clean aesthetic that is as practical as it is stylish. The scale along with the monitoring app provided consumers with an intuitive and easy way to stay on top of their health goals.
Captivating and simplified product ecosystem
The digital scale offers additional features like body composition analysis and can measure metrics such as body fat percentage, muscle mass, bone density, and water weight. Tracking these metrics can help consumers understand their body composition, allowing them to make informed decisions about fitness and nutrition plans.
Video courtesy of
Sharper Image
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