Case Study

Gretel

:

Navigation App

Staggered front  views of Apple Watches showing different Gretel app screens with the Gretel logo and tagline shown on the left.
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Image

Video

courtesy of

Gretel

The Gretel app concept is designed specifically for the small screen of the Apple Watch, featuring a simple, user-friendly interface. It employs a reverse lookup approach to navigation, enabling users to find their way back to their home location effortlessly.

Services

UX

Challenge

Designing UX for small screens demands meticulous attention to detail, focusing on delivering clear and accessible information. The challenge intensifies with navigation, as these screens offer limited options and real estate for user input.

Solution

The Loft team addressed current UI challenges by creating an app concept that simplifies navigation for small screens. Their approach prioritizes user-friendliness and intuitive design, deftly circumventing the difficulties associated with data entry on compact devices.

Outcome

The result is a seamless, straightforward application that enhances user experience without sacrificing functionality. Users can get lost and find their way home with an elegant, unobtrusive design system, created exclusively for the Apple Watch hardware

A high angle view of an Apple Watch displaying a Gretel App screen giving directions.
User flow of the Gretel app
A high angle view of an Apple Watch displaying a Gretel App screen stating the words route complete.

Video courtesy of

Gretel

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Consumer Systems

UX