Image
Video
courtesy of
FluidLogic
Am I drinking enough water? It’s easy to lose track, especially during training, yet hydration is vital for performance, stamina, and recovery. Intense exercise increases fluid loss through sweat, making a smart hydration plan essential—drink before, during, and after activity. Beyond performance, chronic dehydration can impact long-term health, with research suggesting over 75% of Americans may be affected. Staying hydrated supports wellness and helps prevent chronic conditions. The key is buil
Services
UX
Challenge
Fluidlogic faced the challenge of establishing itself as a distinctive player in the $32 billion global hydration market. With deep roots in motorsports, the company required a strong brand strategy to broaden its reach while staying aligned with its performance-focused ethos. The brand needed a clear identity that sits at the crossroads of hydration science and wearable technology, with the flexibility to expand across multiple market segments.
Solution
Fluidlogic partnered with Loft to shape its product portfolio, creating a cohesive mobile UX MVP for a smart wearable hydration solution. The Fluidlogic App transforms every sip into actionable insights, tracking workouts and adventures while helping users build personalized hydration profiles. Designed around athletes’ needs, the app delivers precise hydration guidance across environments and fitness levels. By combining deep user behavior insights with science-driven accuracy, we created an intuitive, seamless experience that empowers users to stay optimally hydrated during training and competition.
Outcome
By unifying its brand values around a clear vision, Fluidlogic expanded its relevance across diverse markets—from motorsports to healthcare—under one visual identity and the message: “active hydration for active people doing active things.” The team created an intuitive mobile UX and compelling MVP app experience that reflect this vision, highlighting Fluidlogic’s unique value proposition and language tailored to athletes’ needs. This foundation enabled the successful launch of Fluidlogic’s website, app, and wearable products, delivering personalized, on-demand hydration for peak performance in training and competition.
The Impact
Units Sold in Market
Prototypes Completed
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Quarters Product in Market
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Users Tested
By unifying its brand values around a clear vision, Fluidlogic expanded its relevance across diverse markets, from motorsports to healthcare, under one visual identity and the message: “active hydration for active people doing active things.” The team created an intuitive mobile UX and compelling MVP app experience that reflect this vision, highlighting Fluidlogic’s unique value proposition and language tailored to athletes’ needs. This foundation enabled the successful launch of Fluidlogic’s website, app, and wearable products, delivering personalized, on-demand hydration for peak performance in training and competition.
Video courtesy of
FluidLogic
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